CHICCO, a brand dedicated to the entire world of babies, banned the use of animal furs since a long time but now goes one step further to undersign a formal fur-free commitment with LAV and the Fur Free Alliance. 

The brand, which has always focused great attention on the materials used in the production and creation of its babies’ and children’s wear collections – from 0 to 8 years – thus confirms its commitment to promote sustainable fashion by complying with the standards of the Fur Free Retailer program and Animal Free Fashion and consolidates its decision not to use animal furs. 

CHICCO’s signature is the result of the brand’s interaction with LAV, in its role as Italian representative of the Fur Free Alliance International network, and underpins the sense of responsibility driving the brand to spread and promote respect for the principles of animal wellbeing and protection, in line with its own company mission and DNA, that of being “wherever there’s a child”.



Video-racconto del quinto SDG Forum