The project Milano Sei l’Altro, which sees FEEM as partner and promoter, celebrated the end of its first year of activities. The aim of the Project is to create collaborative processes to develop new welfare services with the involvement and to the advantage of society as a whole, from profit to non-profit actors, administrations and community. In particular, Milano Sei l’Altro is working with SME and large enterprises, such as Altavia, Humana, Poste Italiane, Vodafone, Adecco, with the purpose of developing innovative welfare services in response to the work-life balance issue with a focus on the management of care loads. Stemming from the interest of the project in engaging the companies, a wider path of research and reflection has been conceived on the role played by the private sector in the innovation of welfare models and the tools and processes to create shared value.