Sofidel has a new corporate campaign dedicated to the 50th anniversary of the Group. To celebrate the company’s anniversary, the ad features a roll of tissue unravelling to reveal the number 50, whilst highlighting respect for the environment and people, values that have always been integral to Sofidel’s growth. The new corporate campaign has been launched on the main media channels online and, on Sofidel Anniversary Day, on printed media. In Italy, Il Sole 24 Ore, La Repubblica and Corriere della Sera; in France, Le Figaro; in Germany, Frankfurter Allgemeine Zeitung; the Financial Times in the United Kingdom and the Republic of Ireland and Gazeta Wyborcza in Poland, with strong focus on the business community.