The CEO of the Sofidel Group, Luigi Lazzareschi, has been nominated Ambassador for the 50th Anniversary of WWF Italy, as part of the ceremony to launch celebrations for the association’s anniversary, held at the ‘Sala Capitolare’ of the Senate of the Republic and attended by President of the Italian Senate Pietro Grasso and worldwide representatives of WWF senior management.

Nomination of the Group’s CEO as a WWF Ambassador is an important recognition of Sofidel’s commitment to sustainability. Corporate representatives, chosen “for their sensibility and commitment to environmental issues and support” of the WWF, will be able – according to the association – “to act as spokespersons for the role that the private sector can play in protecting our Planet”. Luigi Lazzareschi in particular was appointed “for his constant attention to the theme of environmental sustainability and steadfast support of the WWF Climate Savers Programme for the voluntary reduction of greenhouse gas emissions, sustainable management of forest resources and environmental education in schools”.

“This nomination as WWF Ambassador is a recognition that makes the Sofidel Group extremely proud”, declared Luigi Lazzareschi, CEO of the Group. “For us, looking to the future with optimism means working responsibly with commitment and passion every day and protecting the environment around us to guarantee a sustainable future. Because this is a match that we cannot afford to lose”.