The Sharing mobility Observatory met on the 16th of March, at Bocconi University in Milan. Between the topics discussed during the technical session “Legislative instruments”, the Observatory has analysed and discussed the legal proposals in order to provide the Roadmap for the sharing mobility development. To this session Pierfrancesco Maran, Mobility Councillor of the city of Milan and Maurizio Pernice, General Director from the Ministry of Environment, have participated.
During this technical session a series of proposals has been presented in order to improve the regulatory framework of the sharing mobility services in Italy and the good functioning of the sector. In parallel of this session a focus group has run, addressed to citizens already users of sharing mobility services in Milan. The focus group aims to investigate the following themes: knowledge, notoriety, interest, motivation in using, satisfaction level, wishes, indicators of customer satisfaction, customer retention and other relevant indicators.
Two other technical sessions has followed: one dedicated to “communication” in order to update the communication plan, to present the social accounts of the Observatory and to share its main vision towards the public; the other session to present “data and surveys”. Dealing with the supply investigation, the Questionnaire on the national sharing mobility services offer has been approved. The compilation of the form by the operators will allow to map the italian mobility services and reach a better understanding of the phenomenon, identifying trends and potential developments.
Dealing with the demand investigation, the questionnaires CATI and CAWI (notoriety of the phenomenon and users profiling) have been discussed and approved, as essential tools for the understanding of the impacts of this new mobility offer on the total demand of mobility, for the study of the influence of this sector on the modal change of commuting practices and for the analysis of potential developments of sharing mobility in Italy.
